Advertising waterfall has become a classic method of organising demand in the world of digital advertising. It was the advertising waterfall that for many years made it possible to maximise the profit of the publisher. But is it still so? Even while the Header Bidding… Read More »What is Advertising Waterfall and how to build it?
Google AdExchange and AdSense are both advertising platforms of Google which provides over 70% of banner ads worldwide. So without using Google ad platforms it is impossible to reach the best RPM rate and maximise the revenue of your website in majority of cases. But… Read More »Google AdX vs Google AdSense – which is better and what to choose?
Till the third quoter of 2016 there was a strict restriction on the number of Adsense ads per 1 page. The policy of limiting AdSense ads per 1 page – limited this number to 3. But at the end of 2016 this limitation was cancelled.… Read More »How many Google AdSense ads to place per 1 page